The Trust Lens
A Leadership Newsletter on Making Trust Your Competitive Advantage
Trust enables leaders to go beyond themselves to drive exceptional results.
The Trust Lens is a focused leadership newsletter that offers practical insights on how to build sustainable trust and how it becomes a strategic advantage for leaders and institutions.
Each issue offers a concise, practical perspective drawn from decades of leading teams and driving growth and value across Fortune 100 companies, startups, and nonprofits.
The goal is simple: help leaders see their decisions through the lens of trust and achieve outstanding performance in applying the trust advantage.
Actionable leadership insights - weekly
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When the backlash hit, Cracker Barrel CEO Julie Masino's response followed a familiar arc: deny, disappear, apologize late. This issue looks at why that pattern costs leaders more than any single misstep, and what it means to buy time versus build trust.
Trust Lens Newletters
With average leadership ratings hitting their worst reading since 2017, NVIDIA's Jensen Huang and Quick Quack Car Wash's Jason Johnson buck the trend and prove that there is not just one way to build trust, as long as you are authentic.
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89% of executives say that earning donor trust has become more difficult over the past three years. Yet, another key figure in the report is that 83% of those same organizations grew revenue over the past year. Is there a real problem here, or does the revenue number prove everything is just fine?